Our Story

First Handle is a podium designed to enrich real life experiences of people including eating out, shopping, and entertainment by making them more interactive and fun at an affordable price due to deep discounts being offered by our partner businesses.

Businesses have the benefit of targeting customers in immediate proximity to them that are interested in their offering. Our-end to-end and highly cost-effective offering for small businesses, leverages location based hyper-local targeted advertising options to provide the right offers to right individuals at the right time.

It is meant to help find treats and treasures at a discount!


Abnesh Raina (Our Founder)

Abnesh Raina has led the development of innovative, multi-channel technology solutions throughout his 20-year career. An MBA from Columbia Business School at Columbia University, NY and a BS in Computer Engineering from the University of Pune in India, Abnesh began his career as a software engineer working for Manhattan Associates and IBM. Prior to founding PlumSlice Labs, Abnesh held CIO/VP level positions with Restoration Hardware, B/E Aerospace, and AMS (acquired by Baker & Taylor)

Gaurav Sinha (CEO and Co-Founder)

Gaurav has been dynamically focused on building businesses, demonstrating an outstanding commitment during his 14 year experience. With an unashamedly enthusiastic approach, he has held leadership roles across product, business development, marketing, and general management functions throughout his career so far. Prior to FirstHandle, Gaurav has held National Sales Head/Business development head level positions with Times Group and Info Edge. In his last avatar, he kick-started the entire digital and e-commerce platform driving the entire marketplace business in India Today Group. He has earned his management degree from IIM Lucknow.

Hemant Kumar Shrivastava (Product Director)

Hemant loves creating new things and posses strong techno-commercial acumen. In his 11 years of professional experience, he worked both in startups and corporates. Prior to FirstHandle Hemant worked with Jagran group where he led the group of digital products. Hemant has earned MBA from Purdue University, USA and B-Tech from IIT Kahragpur.

Our Advisors

Puneet Gupt

Puneet Gupt is a great digital business and product leader. B.Tech from IIT and an MBA from IIM, his diligence took him through a vast experience across both established market leading brands like Times of India, Magicbricks and start-ups as well. With his strong ability in identifying market opportunities, brand positioning, product management for mobile & web, content strategy, digital marketing, app store optimization (ASO), analytics, he is now a vice president and business head in The Times of India Digital.

Ashish Thomas

An innovative thinker with an eye on future growth, Ashish has shone in APAC strategy, incubation, business development and marketing in the consumer digital space. His experience counts in identifying and defining strategic opportunities with the C Suite & senior leaders, managing complex sales and partnership execution within the TMT (Telco, Media, E-Commerce and Technology) space. Based in Singapore, Ashish being an inspiring director has worked across multiple geographies and cultures in both large MNC’s and small and medium businesses across Asia.